KUALA LUMPUR: Sustainability organisation EcoKnights, materials science company Dow and textile recycling company Life Line Clothing Malaysia, in their latest collaboration, have announced the launch of their shoe-recycling campaign – ‘Old Soles New Life’. 

In a joint statement today, they said the two-month campaign is the first phase of a project to achieve a permanent circular model of recycling shoe waste in the nation. 

“The public will be invited to recycle their used and unwanted shoes responsibly by dropping them into any of the shoe waste bins with distinct red lids and white bodies around Klang Valley, Kuala Lumpur and Johor,” the statement said. 

The statement added that the soles of the collected shoes (rubberised parts) will be grounded into rubber granules and it would be used in infrastructure construction particularly on sports surfaces, to help reduce the current standard use of hazardous recycled tyres.

— BERNAMA