B2B is an annual initiative that takes place during the holy month of Ramadhan. We use the opportunity to work with relevant stakeholders in public Ramadhan markets and bazaars to promote the use of environmentally-friendly packaging materials. In short, it’s all about saying NO TO PLASTICS.

The B2B campaign urges all visitors and vendors of the markets/bazaars to use reusable food containers and bags upon purchase of goods. A reward system is also implemented for those who bring their own reusable items (ie. food containers and bags) in which they can redeem household items and other prizes during the campaign.