- Category: News
- Published: Friday, 10 October 2014 09:55
FOR IMMEDIATE RELEASE
Laneige Malaysia, in partnership with Malaysian Environmental NGOs (MENGO) join forces with corporations and students to make a difference via “Waterful Sharing Campaign”
Kuala Lumpur, September 29, Monday
Leading corporations, students, NGOs and grass root communities working together with one aim: to raise awareness on water accessibility to marginalized communities. This might sound like a lofty goal but it is an objective that was achieved recently via the Laneige “Waterful Sharing Campaign”.
Over 50 volunteers from NGOs, local universities, corporations, government linked companies and a marketing communications consultancy rolled up their sleeves on September 13 and 14 at Trinity Community Children Home Society, Praise Emmanuel Children Home and Shelter Home for Children to show their support for the campaign whilst rain water harvesting systems were installed.
The two day event and water harvesting solution was the result of a 3-month long campaign spearheaded by Laneige Malaysia and MENGO to raise funds to aid marginalized communities to better prepare themselves in times of water crisis.
Whilst installation of the rainwater harvesting tanks were taking place, some volunteers took the opportunity to spruce up the homes’ environment such as cleaning and painting while others carried out educational and fun activities much to the delight of the children. Activities included rock painting, mosquito trap workshop, story-telling and even clown performances.
Brand Manager of Laneige Malaysia, Foong Winnie said during the event, “It is very heartwarming to see so many Malaysians of different age and ethnic groups coming together to make a difference. In fact, we received overwhelming response via our campaign microsite call out with more than 100 volunteers who registered to be a volunteer. Our youngest volunteer is 12 year old, Zoe Wee who did story telling for the children!”
“We are also really pleased to see students from Taylor’s University Lakeside Campus, University Malaya, Nottingham University Malaysia, University Technology of MARA, International Islamic University of Malaysia and SMK Seksyen 9 Shah Alam coming out in full force. I was particularly impressed with the Engineering students who helped fixed all the broken bicycles at the homes”, Foong expressed.
Apart from students, there were also volunteers from various communities.
“It was during the water crisis and rationing exercise in Selangor when we launched the campaign. With the general public being caught off guard with water rationing measures, we could only imagine how difficult it would have been for the marginalized communities especially since clean water is critical to maintain hygiene and well-being of people living in homes, particularly children, old folks and the disabled due to their special needs.”
“The campaign was launched with the aim at providing the homes with simple yet innovative ways to harvest rain water which in turn will reduce expenditure on water bills as well. We are blessed to have raised RM35,000 through the sales of our “Waterful Charity Kit” during this 3 month long campaign. Additionally, Laneige Malaysia also contributed RM25,000 in cash. With a total of RM60,000, we managed to install the rainwater harvesting systems and fix most of the faulty fixtures in the 3 homes as well”, Foong added.
Chairperson of the Malaysian Environmental NGOs (MENGO) Yasmin Rasyid commended Laneige Malaysia’s efforts via the “Waterful Sharing Campaign”.
“Although we can’t benefit all homes in the country yet, but with Laneige Malaysia taking the lead, I trust it has inspired other sectors, whether communities or even corporates, to realize how marginalized communities struggle whenever they are hit with a water crisis as they have limited resources”, Yasmin said.
“Unfortunately, in most homes, rainwater flows directly to the drains. By adjusting roof structures, we can create an effective rainwater capture system so that when it pours heavily, our roofs can do a good job at channeling the rainwater to a gutter system”, Yasmin pointed out.
Throughout the campaign period, initiatives that were being rolled out included the launch of Laneige’s “Waterful Charity Kit” where RM 10 from the Charity Kit was contributed towards the campaign. With the tagline Awaken Naturally Hydrated Skin, the “Waterful Charity Kit” was retailed at RM 129 per pack at all Laneige beauty counters nationwide since July 2014.
Foong commented, “The positive public response has given Laneige Malaysia the impetus to extend this campaign as an annual effort where multiple stakeholders come together to make a difference. Water is very close to our hearts as we scientifically study water and its benefits continuously. We will continue our role in educating Malaysians about the importance of saving water as well as contribute towards efforts to supply clean and fresh water to marginalized groups in Malaysia”
“We would like to also take the opportunity to thank other corporations that have come forward to support, namely Kidzania, Indah Water Consortium, Suruhan Jaya Tenaga, Dutch Lady Malaysia and GROUP MAD”, Foong concluded.
To find out more information about Laneige Malaysia’s “Waterful Sharing Campaign”, please connect via http://www.laneigewaterfulcampaign.com.my
About Laneige “Waterful Sharing Campaign”
Following Laneige’s global campaign to raise awareness on water accessibility to communities in need, Laneige Malaysia launched an initiative called “Waterful Sharing Campaign” to aid marginalised groups through a partnership with Malaysian Environmental NGOs (MENGO).
Laneige Malaysia and MENGO raised RM 60,000 through a 3 month campaign (from July 2014) to facilitate the installation of rainwater harvesting systems in Trinity Community Children Home Society, Shelter Home for Children and Praise Emmanuel Children Home.
The campaign is aimed at providing the homes with simple yet innovative ways to harvest rain water which in turn will reduce expenditure on water bills. In addition, the rainwater harvesting systems are designed to serve the homes during water crisis. Clean water is critical to maintain hygiene and well-being of people living in homes, particularly children, old folks and the disabled due to their special needs.
More information at www.laneigewaterfulcampaign.com.my
Laneige is AMOREPACIFIC’s flagship skincare brand that was established in 1994 in respond to customers’ needs for hydration care and the desire to look radiant and beautiful. Products are formulated specially to safely protect skin cells against internal & external aggressors to strengthen skin immunity, as well as to maintaining the skin’s moisture balance for more youthful looking and clear skin. Laneige means snow in French. Just like the snow which is made up of droplets and has the ability to change into a variety of forms and colours with unrestricted time and space, Laneige strives keep up with the demands and desires of its consumers in the ever-changing market environment. Laneige has over 200 beauty counters and outlets in 13 countries including Korea, China, Hong Kong, Thailand, Taiwan, Philippinnes, Vietnam, France, Singapore, Brunei, Malaysia, Canada and US.
More information at www.laneige.com.my
About Malaysian Environmental NGOs (MENGO)
A grouping of Malaysian Environmental NGOs (MENGO) was formed under the DANIDA-supported programme for environmental assistance to Malaysia. (DANIDA is the Danish International Development Assistance). The MENGO coalition was formed in November 2001. The objective of the programme is to contribute to the strengthening of the MENGOs and facilitate their impact on the decision making at all levels in the Malaysian society. One of the main strategic aims of the programme is to support and facilitate a more effective interaction between MENGO and the Government of Malaysia on environmental policies. As part of our strategy in achieving the objectives outlined within the DANIDA-supported programme for MENGO, a MENGO Management Committee and a MENGO Support Unit (MSU), as its Secretariat were established. Today MENGO has 24 member NGOs with more than 50 networks of civil societies championing sustainability.
MENGO is YOUR civil society voice for Malaysia. Play a Role. Be part of this Effort.
More information at www.mengo.org