Raising Funds to Provide Filtered Water for Indigenous Community in Johore

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19 April, 2015, Petaling Jaya -- AVEDA Malaysia together with its local NGO partner, EcoKnights organized the 2015 AVEDA Walk for Water event today at Central Park, 1Utama.

The charity walk aimed to raise funds and awareness among the participants and public on issues related to water accessibility, pollution and water availability in Kampung Pasir Putih, Pasir Gudang, Johor.

In EK's latest effort in building sustainable communities in Kampung Pasir Putih, Pasir Gudang, this issue of safe and accessible drinking water is still pertinent and relevant. About 100 indigenous individuals of the Seletar tribe in Kampung Pasir Putih are relying on irregular supply and unfiltered piped water. Their current practices are rather unsustainable and with the lack of support from the relevant authorities, the quality of their current drinking and washing water is doubtful. Many villagers there earn less than RM500 a month and their main economic activity is through fisheries. Now with unreliable sources of drinking water, Seletar families and their children are at risk from unsafe drinking water.

The main highlight is the "Walk for Water" campaign where to simulate the plight of the women who have to walk long distances (up to 3km ) just to get a pail of clean water.

For a donation of RM30 participants were provided with a RM30 voucher to purchase any AVEDA products.

Close to 500 participants showed up today of which many were children. The charity event kickstarted with a warm up session by the school children of Chempaka School.

The walk was flagged off by Linda Lee, the General Manager of AVEDA Malaysia, and participants walked a total of three rounds in Central Market covering a distance of about 2.5 km.

Volunteers from KDU College University participated by producing water awareness activities in three checkpoints positioned along the path of the walk. The check points were really popular with children as they stopped with their parents to play games, learned about water tips and also took a lot of selfies.

EK would like to thank all the participants who attended the event and supported the campaign.

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