Forum on “Sustainability: Going Beyond Just Ideas”, April 21 2016, Sunway Tambun


Right up to 2015 Malaysia experienced high levels of economic growth. At the same time, several macro tends have indicated that the economy is shifting the nature of global economic activity, including growing urbanization, the shift of economic activity from agriculture and industrial production to services, and lower barriers to the mobility of labour, financial capital, and products. Unfortunately these trends placed strong pressures on the environment and also on society. A particular concern is the pressure of the current economy on accelerating the consumption of natural resources and carbon emissions threaten the capacity of the planet to sustain human activity. At the same time, unemployment, especially among young people, social inequality and immobility threaten to erode the social fabric and stability of society. Finally, repeated corporate governance failures and a series of crises in the financial system have dramatically undermined trust in business on the part of civil society. These environmental, social, and governance challenges are calling into question the legitimacy of capitalism, as it is largely being practiced today, as the preferred socio-economic system.

posterclf2016 Business leaders are grappling with these issues, unsure of their expectations or responsibilities if there is no direct and immediate impact on profits. Policy makers have long recognized their role in regulating externalities, but are often unable to move with the agility and dexterity needed to address these issues. Social expectations around the role of the corporation in society are changing, but the power of social movements and the lack of consensus add greater uncertainty to already volatile business environments.

This is why we in EcoKnights believe that the time is right, in fact to some, it may be overdue, to hold a forum and discussion to explore how Malaysian corporate leaders today are addressing this concern and work progressively to instil sustainability by inventing new business strategies, models, processes and systems that maybe useful to top management personnel that will lead organizations in the 21st century. The aim of the forum (Sustainability: Going Beyond Just Ideas) is to provide a platform for business owners, managers, self-employed business individuals, NGOs, academia, social entrepreneurs, among others, to widen their perspectives on sustainability in their businesses. The forum will also allow the esteemed speakers to share and discuss fundamental business issues such as:

  • How should companies rediscover their business models to succeed in a world with scarcer and more volatile production inputs? 
  • What types of innovation in processes, products, and business models could allow firms to improve simultaneously their financial as well as environmental, social, and governance (ESG) performance? 
  • How can business recover its reputation as an engine for economic and social prosperity and become a trustworthy institution? 
  • What is a potential new corporate governance model that could navigate and lead a corporation in the future? 
  • What is the role of investors and capital markets in catalysing progress towards more sustainable organizations?
  • What is the role of NGOs and how can they become more effective creating systemic change?
  • Could innovations in corporate reporting change managerial behaviours, beliefs and corporate culture, as well as decisions in the investment community and NGO campaigns?

On April 21 2016, EcoKnights together with the Institute Darul Ridzuan (IDR), the Perak State Exco on Environment, Tourism and Culture, CIMB Foundation, and Sunway Group, are organizing a half day forum in Malayana Ballroom, Sunway Lost World Hotel, Sunway City Ipoh, Ipoh, Perak. The forum will feature seven key speakers from various industries who are in the forefront of advocacy in sustainability. 

The forum is limited to 80 participants, and registration can be done online via this link.
The registration fee for this forum is a RM20 donation to EcoKnights and the donation can be made online or via direct bank-in to its account.

This forum is made possible with the financial contribution from CIMB Foundation, in-kind contribution by Sunway Group, and the endorsement and official support of the IDR and the Perak State Exco.




noleeDato’ Nolee Ashilin
Keynote Speaker
Chairman of Tourism, Art, Culture, Communications and Multimedia Committee

noleeDato’ Nolee Ashilin bt Dato’ Mohd Radzi is a bona fide Perakean, born and bred in Kampar, Perak some 40 years ago. The third of four siblings, Nolee Radzi was exposed to politics early in life. She is the daughter of Dato’ Mohammed Radzi, a senior member of the state’s UMNO division. And the distinction does not end with her father alone, her mother, Datin Normah Hanum, was similarly involved in politics being a Wanita UMNO chief of Kampar at one time.

Nolee Radzi did her tertiary education in Manchester, United Kingdom majoring in Accounts and Finance from 1994 to 1997. This was followed with a two-year Master’s degree course in Business Administration at the Edith Cowen University, Perth from 1998 to 2000. She was accredited with a CPA Australia after completing her certification programme in 2001.

Upon her return to Malaysia Nolee Radzi was appointed as an associate auditor at Price Water House in Kuala Lumpur. She did a stint as a special assistant to the Minister of Youth and Sports in 2004 before taking on a more responsible role as the Managing Director of Liberty Triangle.

In the March 2008 General Election Nolee Radzi stood as a candidate for the state constituency of Tualang Sekah and won. She was re-elected in the May 2013 General Election and has remained the constituency’s representative at the Perak State Assembly. Her youthful exuberance and dedication caught the eyes of Menteri Besar, Dato’ Seri DiRaja Zambry Abd Kadir. Nolee Radzi was elevated to the post of Executive Councillor for Tourism Art, Culture, Communication and Multimedia Committee and was among the new faces in Zambry’s executive line-up following General Election 13.

The Perak tourism industry has been re-vitalised with Nolee’s at the helm. She was honoured with an honorific doctorate in literature; in recognition for her contributions by the 35th World Congress of Poets held at pangkor Island in October 2013.

Nolee Radzi took steps to promote Perak via travel fairs held in Singapore, London, Milan and Berlin. In between, she was involved in several exposition and business-matching exercises to better promote eco-tourism to the world.

The launching of the Royal Belum Rainforest travel package at the Berlin Fair was an integral part of this accreditation. In addition, this has resulted in spin-off such as an upcoming documentary on Royal Belum and the Lenggong archaeological site by National Geographic, which was screened in 2014 and 2015 respectively.

Another, interesting spin-off of the Berlin Fair was the visit from the Lucerne School of Tourism, Switzerland. Some 75 students and staff from the school were being hosted by Nolee Radzi when they dropped by in Ipoh for a familiarization tour in April.

Apart from that, Nolee Radzi spoke at length on eco-tourism and Royal Belum during a chat show over Radio Antenne Frankfurt 95.1, German travel magazine, Das Erbe Unserer, where she carried out her eco-tourism story in the highly popular periodical.

Finally, high on her list of things to do is to entice new markets from the ASEAN countries and not forgetting China to make Ipoh and Perak their compulsory destination for Malaysia.

noleeAnthony Wong
Managing Director, The Frangipani Langkawi Resort

noleeAnthony Wong is the Managing Director of The Frangipani Langkawi Resort and Spa hotel with more than four decades of experience in the local and international tourism industry.

Being a green person, Anthony transformed his 4-star resort of two years situated along Pantai Tengah, in southwest Langkawi into a “green hotel”. The resort has 115 rooms and features a 400-metre long beachfront of soft golden sand. The Frangipani is probably the first resort in Malaysia that supported the principles of responsible tourism where it has programs that saved water, conserved energy and reduced solid waste, while saving money, in order to help protect the local environment. In its short history, the resort has already received recognition in receiving the ASEAN Green Hotel Award 2007.

The Frangipani Langkawi Resort & Spa has implemented various greening programs to streamline its daily operations and to minimize environmental impacts. Since the resort’s inception in 2006, he has set out to implement various policies to reduce impacts upon the environment. Some 100 initiatives are in place and listed on the website and Anthony hopes these will become a model for other resorts to follow.

Various measures have been introduced at the resort including reducing consumption especially wastage, effectively managing energy usage to reduce wastage, using environmentally-friendly detergents, filtering the resort’s ‘grey water’ through a wetland and working with the local authorities to reduce the amount of rubbish that goes to the island’s limited landfill.

The Frangipani was highly commended in the Best Large Accommodation category at the Virgin Holidays Responsible Tourism Awards 2008 organized by at a ceremony hosted at World Travel Market (WTM), Docklands, London, on Wednesday November 12 2008.

The Frangipani was also recognized for its Nature/Environment Conservation for the Langkawi Geopark Tourism Award 2008 on December 22 2008.

At PATA Travel Mart 2009 held in Hangzhou, China, The Frangipani was awarded on September 25 the PATA Gold Award for the category of Environmental Education Program. The Frangipani was again recognized for its conservation effort. At ATF 2010 held in Brunei, The Frangipani received the ASEANTA Awards for Excellence for the category Best ASEAN Conservation Effort.

Anthony is the Honorary Consul of the Republic of Cote d’Ivoire to Kuala Lumpur appointed by H.E. BOA Liliane Marie Laure, the Ambassador of the Republic of Cote d’Ivoire to Japan on June 18 2008 in Kuala Lumpur. On October 3 2009, Anthony was conferred the Degree of Masters of Arts (Sustainable Tourism) (Honoris CAUSA) by Universiti Utara Malaysia. His favourite motto is “Don’t go where the path leads, rather go where there’s no path and leave a trail.”

noleeJulia Chong
Founder & CEO, Truly Loving Company (TLC)

noleeIt is about doing business with a heart! And that was exactly what Ms. Julia Chong had in mind when she founded The Truly Loving Company (TLC) in 2006, out of a desire to help the underprivileged and the disadvantaged. Instead of taking the conventional route of seeking donations and working on fundraising for charities, Julia tapped on her extensive experience and network to create a unique company that drives profit for philanthropy.

Ms. Julia Chong holds a B.A. (Hons) Accounting and Finance from Middlesex University, London and an M. Sc. Administrative Sciences from City University, London. Her 30-year career in the fast moving consumer goods (FMCG) industry includes appointments as Managing Director of Reckitt Benkiser Malaysia/ Singapore/ Thailand/ Indo China, General Manager of UNZA Malaysia, Executive Director of HEXZA Mather, Marketing Director of Warner Lambert Malaysia and Brand Manager at Fraser & Neave (Malaysia). She was also Deputy Chairman of the British Malaysian Chamber of Commerce from 2001 to 2006.

noleeIr. Johnny Bok Choon Weng
Section Manager & Electrical Energy Manager, Penfabric (Mill 4) Sdn Bhd

noleeMr. Johnny Bok graduated from University Malaysia Sabah (UMS) with a Bachelor’s degree in Mechanical Engineering (Hons.) He began his career in the year 2010 as a Mechanical Engineer in Penfabric, a company which is one of the single largest, advanced, integrated finishing processors of grey fabric in the region.  Currently he is a registered Graduate Member of the Institution of Engineers Malaysia (IEM). His principal areas of practice include machine installation, commissioning, machine modification and general machine maintenance. Whilst being involved in mechanical maintenance activities in the plant, he keeps upskilling his current skills and received his certification to practise as a Registered Electrical Energy Manager (REEM).  Currently he is the Section Manager in charge of the Maintenance Section of Penfabric Mill 4’s Engineering Department. He is also appointed as the Energy Manager for Penfabric Mill 4 & Toray Plastic Malaysia. In addition to these tasks, he spearheaded the CO2 emission monitoring activities in Penfabric.

noleeDr. Mazalan Kamis
Chief Executive Officer of Institut Darul Ridzuan

noleeDr Mazalan Kamis is the Chief Executive Officer (CEO) of Institut Darul Ridzuan (IDR), a policy development think tank for the State of Perak. IDR Provides innovative policy recommendations to strategise socio-economic agenda to various stakeholders in the State. Dr Mazalan was formerly CEO of Yayasan Inovasi Malaysia (YIM), an  entity entrusted under the Ministry of  Science  Technology   and   Innovation (MOSTI) to promote  and   inculcate   creativity  and  innovation  among  Malaysian citizens. He received  his  PhD in  Extension   Education   specializing in Transformative Learning   from  University  Putra  Malaysia  and  a  M.Ed  in  Instructional    Leadership   from University  of  Houston, USA,  as  well  as a  Bachelor of Science  degree in Physics from University of Queensland, Australia. He was a post-doctoral   fellow  at  Cornell University, USA,  where  he worked  on Transnational  Education Project   focussing on   planning and  developing  culturally  sensitive  community development  program for developing countries.

Dr Mazalan started his career as a high school teacher, teaching Science and Mathematic for six years before he was transferred to Kuala Lumpur Federal Territory Education Department as a Special Officer for Science Matemathics Unit. His teaching career continued when he joined the Ministry of Education as a Lecturer at Institut Aminuddin Baki (IAB) specialised in Curriculum and Instructural Leadership. Under the same ministry Dr Mazalan later joined Education Policy Reaserch Division (EPRD) as a Researcher after he completed his PhD.

Dr Mazalan was also a development policy strategist at the Economic Planning Unit (EPU) as core member of Malaysian Development Institute (MDI) a think-tank group.

As a strategist, he has been active in advocating for Outcome Based Planning and Blue Ocean Strategy (BOS) and he has gained recognition as a thought-leader on the transformative perspective of Breaking Boundaries for successful growth strategies.

noleeFaisal Fadzil
Managing Director, Tanamera Tropical Spa Products

noleeMr. Mohamad Faisal Ahmad Fadzil (Tanamera Sdn. Bhd) Mr. Mohamad Faisal is the founder and director of Tanamera Tropical Spa (, a Malaysian company that specializes in the designing, manufacturing, and marketing of the Tropical Natural Personal care products, Tanamera. Mr. Faisal has delivered many talks and seminars over the years. In fact, he has represented the industry in various discussions with the government and other controlling bodies regarding the matters of herbal products.

Tanamera, in the language of the Malays, literally means Red Earth, an appropriate name for a range of products whose raw materials are sourced from the rich soil of the tropical rainforest. Their unique products are formulated as naturally as possible where the use of artificial colouring, perfume, chemical actives and preservatives is avoided.

Tanamera’s range of products is created with great care based on Asian tropical spa treatments and are packaged for home, travel and professional spa use. The Tanamera logo exemplifies what they are about, a natural, eco-friendly brand that draws inspiration from traditional Asian treatments complemented by tropical herbs and essences.

noleeShazila Ghazi
Managing Director, Ziboosa

noleeShazila Ghazi is the co-founder of Ziboosa. Ziboosa is a local brand focusing on casual and active clothing wear made from bamboo. Owned and managed by two sisters, Shaz and Ija Ghazi, since 2012. The name Ziboosa was derived from combining both the sisters’ name and bamboo.

Mainly operate as an online business, apart from taking part in major exhibitions. Bamboo was chosen as a natural eco raw material, which will help promote a cleaner and healthier lifestyle while saving the Earth.

Shaz graduated in Bachelor of Communications, specializing in Advertising & Marketing from University of Canberra, Australia. She has 8 years of experience in the advertising industry and also holds a Postgraduate Diploma in Hospitality Management with honors from HIM, Switzerland. Now she runs multiple businesses both locally and internationally. Shaz is an inquisitive person with strong character, meticulous and hard working. She is the lead person for sales and marketing. 

noleeIr. Thirukumaran Jallendran
Sustainability Director, Lendlease

noleeThiru is the Head of Sustainability for Lend Lease in Asia.

Thiru has over 17 years of property industry experience and has worked across the spectrum of the property sector, including high profile strategic projects in Malaysia such as Setia City Mall, Public Mutual Tower and JKG Tower. He is a Professional Engineer registered with the Board of Engineers Malaysia and a Member of the Institution of Engineers Malaysia.

Thiru is a founding member and the Honorary Secretary of the Malaysia Green Building Confederation (MGBC). In addition to heading the MGBC's Research and Development Committee, Thiru is the Chairman of the Green Pages Malaysia Sub-committee. He sits on the GBI Technical Committee, responsible for the development of the Green Building Index Malaysia (GBI).



noleeGiorgio Catucci

noleeGiorgio Catucci was born in Luxembourg and has lived in 4 countries (Luxembourg, Italy, USA and Malaysia) but is a US citizen.

Gio, as he is more commonly known, started his professional career in the hotel and restaurant business before moving on to the logistic industry (DHL) for the last 17 years. At DHL, over the last 5 years, he has focused on process improvements (Lean, Six-sigma and TQM) along with leadership coaching and culture transformations.

Gio started many social responsibility initiatives even since he was a Boy Scout. His interest in volunteering and outdoor activities has led him to help earthquake survivors in 1982.

In 2012 Gio started organizing CSR initiatives in his office, and by 2013 he was appointed as the site CSR Ambassador, which is on a volunteer basis.

Since 2013, Gio has also been actively volunteering at Yayasan Chow Kit (YCK) focusing on developing local youth’s talent and entrepreneurial skills – a program called GoTeach YCK. In late 2014, the invested efforts into the GoTeach YCK led to the offspring of Chow Kit Youths Venture, which he now also coaches with a program called Grow Chow Kit Youths. Chow Kit Youths is a self-organized group of vibrant and spirited teen-agers promoting their community through socially responsible activities, following the Social Business principles.

Gio is also a member of DPDHL DRT (Disaster Response Team) specialized in providing logistic and warehouse management at the airport or port facilities to all NGOs during a national disaster. So far he has deployed 2 times – 2012 in Indonesia and 2013 in Philippines.

Gio is a strong advocate of Social Business principles to encourage anyone who runs a CSR initiative to be more self-sustainable and think about the value added the initiative can create, rather than just feel good for a day.

Gio has a Bachelor Science Degree in Marketing & Finance from Florida Atlantic University, an Associate Art Degree in Economics and an Associate Science Degree in Hotel Management, both from Broward Community College.

The forum is limited to 80 participants, and registration can be done online via this link.
The registration fee for this forum is a RM20 donation to EcoKnights and the donation can be made online or via direct bank-in to its account.

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