November 30, 2011, Wednesday, Sepang (Borneo Post) -- SEPANG: Malaysia Airports Holdings Berhad (Malaysia Airports) is extending its green initiatives to include a broader cross-section of its practices and services.
To do this Malaysia Airports is encouraging commercial retailers to consider sustainable and ethical approaches in product offerings as well as sales initiatives.
It is leading the way at its premier fashion event iStyle Fashion KL International Airport 2011 carrying the theme âRunway Greenâ.
Launching the extravaganza Faizah Khairuddin, Senior General Manager Commercial Services said that iStyle Fashion 2011 underscores Malaysia Airportsâ effort to position KIA as a premier international lifestyle destination while encouraging participants and sponsors to be responsible in their approaches, products and practices.
âIn 2004 KLIA was the first and only airport in the world to receive the Green Globe certification. Through iStyle, we hope to widen other segments of our operations.
âOur aim is to unearth and expose our young designers and concessionaires to this growing trend that will impact them and their future. We want to pique their interest in eco-fashion and eco-retailing,â said Faizah.
iStyle Fashion KL International Airport is the only fashion event to be held at an international airport.
GREEN DECISIONS: Judges for iStyle Fashion KL International Airport 2011 which carries the theme âRunway Greenâ having some fun.
First held in 2009, the event provides budding fashion design students with a platform to showcase their talents and creativity.
The event is open to all aspiring and student designers between 18-25 years old in teams of three. Each team comprises a designer, a stylist and a publicist.
A total of 39 teams have signed up and six teams were shortlisted to compete at iStyle Fashion KLIA 2011.
Sponsors and partners of iStyle Fashion 2011 include The Body Shop, Aim Max, Eyedear, EcoKnights, Green Earth, Maxis, Move Production, Famous Amos, Samsung and FlyFM. Participating outlets are Poney, Fotopro, Toy Paradise, Wafada, Valiram Group and Karyaneka.
Winners stand to win cash prizes and shopping vouchers as follows.
First prize: RM3,000 cash, RM500 shopping vouchers for each team member and three units of HTC Flyer tablets; Second prize: RM1,800 cash, RM300 shopping vouchers for each team member and three units of Blackberry Playbook 32GB; Third prize: RM900 cash, RM200 shopping vouchers for each team member and three units of Sony Ericsson Xperia PLAY smartphones.
Additionally, the winning teams will also be rewarded with gifts from Famous Amos and Body Shop.
The best iStyle Publicist stands to win a smartphone, RM300 worth of shopping vouchers and a Samsung Galaxy Tab.
The Chief Judge/Mentor for the competition is stylist Cris Yong. A different set of judges have been identified for each round of heats and the Grand Finale.
Among them are Nik Anis Nik Zakaria General Manager Corporate Communications of Malaysia Airports, Faizah Khairuddin of Malaysia Airports, Jonathan Liang, Tengku Syahmi and Rico Rinaldi.
In addition, Yasmin Rasyid President and Founder of EcoKnights will be the eventâs Green Consultant.
âI hope what we have started here will be carried forward and applied by all and that many new designers would have their sustainable fashion featured at all our international airports in Malaysia and worldwide,â said Faizah.
Members of the public can find out more about sustainable and ethical fashion and products at The Body Shop and Green Earth at Level 5 of the Main Terminal Building of KL International Airport.